THE PROGRAMME
How you become a Be The 1
Nobody decides to open a show — the designer chooses. But the road to that choice can be learned and supported. Here it is, spelled out: that is our programme.
The local casting
It all starts here. Agency castings, open calls, school presentations. We tell you which ones are worth your time, and how to show up.
The first show
Walking, even mid line-up, in a Swiss show. Mode Suisse, the schools, cantonal events. That is the first real line in a portfolio.
The regional fashion week
Zurich is entering the fashion week calendar. Several shows in one week change the nature of a file: from extra to tracked profile.
The opening
The designer puts first the silhouette that sets the tone of the collection. It is not bought and not promised — it is earned, and it is prepared for.
International
A model who has opened on a regional circuit becomes presentable elsewhere. That is where a mother agency truly earns its place: picking the right market.
What we measure — and for whom
The programme tracks three numbers, and only three. They are yours: we keep them for you and we tell you where you stand. They compare you to nobody and are published nowhere.
Why there is no public ranking
We archive shows — which edition, which designers, and from this season on, who opened. That is a fact about a public event. We will never publish a table that ranks people: no model podium, no comparison, and no minors anywhere. Your three numbers stay between you and us.